Who should be reading this blogging need to knows, updated? Well, if you have a blog, If you’re a blogger, if you write posts and publish them. If somebody or a whole bunch of somebodies read posts that you have written online. Cool, you need to check out these blogging need to know updates. I’m sure you will appreciate this post update on some of the newer guidelines.
A note of introduction:
My readers include a vast array of different types of readers. Different types of other bloggers. Some of my readers are even professional bloggers who cruise in from Twitter mostly, have a quick read and look and then cruise back out again. Others are WordPress bloggers who are blogging for purely personal journal type reasons. This last group tends to stay within the WP geographical area and they are the ones who often have more time to leave “likes” and comments on the specific posts.
I live in somewhat of a split world between my followers from social media and my WP followers. Both groups have very different interests and enjoy quite different levels of understanding of the intricacies of blogging and social media. This post and my other basic blogging posts on this blog I write especially for you, my WP friends. Lucky you eh?
It seems like time to do one of my bare bones need to know guidelines to blogging and related topics. I won’t go into the gory details of algorithms or SERPs. I always keep in mind the beginner blogger so I list as efficiently as possible the newest information that every blogger should, at least, be aware.
Top Blogging Basics and Guideline:
- #1 Almost everything else that is listed will relate to this point in one way or another. The top #1 can’t get around it no matter what, thing to know, is that you and your site’s ranking is now based on trustworthiness.
- This entire concept means you need to be a 100% trustworthy and transparent owner and have a 100% trustworthy and transparent, independent and open ownership. Darren Rowse of Problogger even suggests that it is beneficial to register your domain publicly, not privately. Also, everything else including your author(s), About page, posts, content, visual media, keywords, references, proper and appropriate internal links, authority, and high-level but low quantity backlinks should all be trustworthy and transparent.
- To summarize in English: Google (the primary ranking system) expects you personally (yes you as a person are now ranked and keep that rank) and your site: to be and have the best possible, high quality and well-organized structure and information. That means no crap, fake, cheating, cutting corners, or anything that isn’t properly referenced. They believe that this standard helps ensure better customer satisfaction and that is the top priority of Google.
- The old days of cheating and buying backlinks, for example, are gone. It is much better to have fewer, high-quality backlinks now. In fact, a large quantity, of low-level backlinks is automatically suspect.
- Google’s stance is that any site found breaking the above standards will be penalized. The penalization depends on the site in question. It has been known for a site to disappear overnight. Jon Morrow tells a good story on Boost Blog Traffic about his experience in a similar situation.
- Engagement and promotion in social media is also expected and in fact needed for the benefit of your site’s survival. Stick with the big social media platforms and don’t bother wasting your time and efforts on the smaller and so called insignificant ones. Twitter, Facebook and Google+ are all you need. Avoid all of the junky ones like Reddit, Stumbleupon, Bloglovin, etc. There’s too much room for bad promotion instead of good promotion on most of the junky platforms. I have personal experience of content scraping from and through these last platforms and in my case also from Tumblr.
- It seems as if this point needs to be beaten to death and people still refuse to listen or believe it. When you use social media MAKE SURE THAT YOU ARE SHARING THINGS OF INTEREST TO YOUR FOLLOWERS BESIDES YOUR OWN LATEST POSTS OR PROMOTIONAL MATERIAL. Check out any of the top social media influencers: Michael Hyatt, Kim Garst , Guy Kawasaki .etc they all share much more than their own self-promotional stuff. In fact, if someone is only sharing their own posts etc it’s almost a red sign that they’re not fluent and effective in social media. Robert Caruso taught me to try and keep it to around a 30%/70% ratio of your material versus other related and interesting material. That’s a ballpark, but you get the idea.
There a probably hundreds more guidelines that I could spend pages or books listing. But I won’t for a number of reasons. I believe in KISS! Most of you aren’t striving to have the #1 blog and make millions. Plus there’s always next time.
I would like to include some great information and guidance from Kevin Spacey via Kissmetrics . Yes, Kevin Spacey the Actor! But it is great advice when it comes to content curation.
“Conflict, according to Spacey, is what builds engagement with a story. People like to hear a story in which the characters take risks. In the advertising world, you can create conflict by “going against the settled order of things.”
Authenticity is the next important ingredient. When people feel they are being deceived, or that you are not being true to them, they are turned off. Stay true to who you are and what your brand stands for. Don’t try to do what another company is doing simply because it is working for them. Be authentic with your audience, and they will respond to you.
Audience may be the hardest part of all. In order to gather an audience, you need to do something that is unique and that other people want to share. This is becoming harder and harder to do as more companies attempt the same, but if you can find an idea that works, you will be rewarded.” Kevin Spacey via Kissmetrics
I love the fact that he hits it right on the nose when it comes to what makes content work. You have to admit this guy knows about stories and what works.
So to summarize things here it’s quite simple. Be honest, organized, don’t cheat and write good original stuff, use visuals, and use social media. Easy eh? Have fun!
Moz. Search Engine Ranking Factors is a great resource and one I use often.
Blogging Basics 101: A good bare bones basic resource for beginning bloggers.
Note: There are hundreds of sites with advice and “guidelines” and “suggestions” listed, even on Google, but beware! Not all of the so-called expert sites will guide you in the right direction. Stick with the top well-known sites. I have a list of resources in my sidebar if you’re interested.